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Trade shows, partnerships, product updates, and everything happening in the world of Margaheata®.

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Relevant Articles

Press and trend coverage shaping the swicy movement and the spicy cocktail category.

Bartenders Can't Outrun the Spicy Margarita
VinePairMay 5, 2026

Bartenders Can't Outrun the Spicy Margarita

By Emily Cappiello

The spicy margarita has become one of the most-ordered cocktails in America. Bartenders are leaning into the trend rather than fighting it; "at this point, it's less a cocktail and more a genre."

Read on VinePair
What Flavors Will Dominate the Cocktail Scene in 2026? 30 Bartenders Weigh In
VinePairJanuary 6, 2026

What Flavors Will Dominate the Cocktail Scene in 2026? 30 Bartenders Weigh In

By Courtney Iseman

Bartenders across the country name "culinary heat" and layered pepper flavor as the cocktail trend of 2026, signaling a shift from aggressive chili spice toward balanced, ingredient-driven heat.

Read on VinePair
The Summer of Swicy
Food InstituteMay 3, 2024

The Summer of Swicy

By Jordan Wiklund

One of the earliest declarations naming "swicy" as a cross-category food and beverage movement, two summers before bartenders, brands, and operators all caught up to it.

Read on Food Institute
The Hot Honey Craze Has Made It to Your Cocktail Glass
VinePairFebruary 17, 2023

The Hot Honey Craze Has Made It to Your Cocktail Glass

By Emily Cappiello

The origin moment: VinePair documents hot honey's crossover from food into cocktails, opening the door for purpose-built sweet-heat ingredients in bars across the country.

Read on VinePair
The Spicy Margarita Is the Drink of Our Times
PUNCHSeptember 2, 2020

The Spicy Margarita Is the Drink of Our Times

By Scott Hocker

The founding essay. Six years before Margaheata® signed national distribution, PUNCH called the spicy margarita the defining cocktail of its era. The arc has only accelerated.

Read on PUNCH