Margaheata® at WSWA Access LIVE 2025

In February 2025, Margaheata® hosted an expo booth at WSWA Access LIVE, the beverage alcohol industry's premier convention, held at the Gaylord Rockies Resort & Convention Center in Aurora, Colorado. We spent the event doing what we do best: pouring drinks and letting the sweet heat speak for itself.

With over 400 exhibitor booths and thousands of industry professionals in attendance, Access LIVE brought together wholesalers, suppliers, retailers, and media from across the country. For the first time in over 20 years, the event was held outside Orlando or Las Vegas, landing right in our home state of Colorado.

We set up a full tasting station and served batch cocktails and mocktails all day. Every drink featured Margaheata Swicy Syrup, our 0% ABV sweet heat syrup made from hand-selected fresh serranos, habaneros, and jalapenos. No capsaicin extracts. No artificial heat. Just real peppers, cooked and bottled in small batches right here in Colorado.

The lineup gave attendees a taste of how versatile Margaheata® really is. From a classic spicy margarita to a zero-proof basil lemonade, every pour delivered the same consistent sweet heat that bars and restaurants can count on. No training required, no waste, no guessing.

As a Silver Associate Member of WSWA, we connected with beverage directors, bar managers, and distribution partners who understand the growing demand for spicy cocktails. The response was immediate: industry professionals got it. One syrup. Consistent heat. Works in cocktails and mocktails. That is the Margaheata® difference.

We also connected with fellow WSWA members ranging from major spirits brands to logistics providers, packaging companies, and technology partners. These relationships continue to shape our growth strategy as we scale Margaheata® across Colorado and beyond.

WSWA Access LIVE 2025 confirmed what our customers already know: the swicy movement is here to stay. Same perfect sweet heat. Every pour. Every drink. Every time.